Sales executives are reservoirs of market intelligence. Are you using this in your AdSales Strategy?
How is the festive 2019 Adspends unfolding? Are you ready for the unfolding scenario?
How are Print Festive 2019 Adspends unfolding? How did Onam Adspends 2019 fare?
Festive Adspends are changing rapidly. Is your AdSales strategy adapting fast ?
Are you still following the ‘Waterfall’ AdSales Strategy? Want to know about Agile AdSales strategy?
Festive advertising degrows by 5%
Festive period from raksha bandhan till Dec is around 40% of Annual adspends, valued at around Rs 28000 Crores.
Diwali Ad Volumes saw a 6% decline in TV Ad Volumes and a whopping 12% on Print. FM ad Volumes too de-grew by a big 20%.
Digital was the only silver lining and is estimated to have grown by a modest 12-15%, as against a forecast of over 25%.
Assuming same rate yield as last year, and based on the Share of spends as per Pitch Madison Advertising Report, this translates into a 5% decline in Festive Advertising.
So for the first time in history adspends have declined.
Reports