IPL was a grand success, not just as an event, where BCCI showed exemplary guts and execution, but also of the Disney Star AdSales team. That’s because you have to pre sell an event like IPL. And, at a 5% additional airtime in live, at a premium over last year is a fantastic performance which kick started the advertising rebound. I estimate IPL to have got a 12% Revenue increase over last year.
IPL as well as News and General entertainment both were driven by these categories. It looks like the new economy will have to use offline media for the top of the funnel So, BFSI and the New economy brands will continue to be the drivers for next couple of years.