How AdSales can lead the digital transformation

  • Sales executives are reservoirs of market intelligence.
    Are you using this in your AdSales Strategy?

  • How is the festive 2019 Adspends unfolding?
    Are you ready for the unfolding scenario?

  • How are Print Festive 2019 Adspends unfolding?
    How did Onam Adspends 2019 fare?

  • Festive Adspends are changing rapidly.
    Is your AdSales strategy adapting fast ?

  • Are you still following the ‘Waterfall’ AdSales Strategy?
    Want to know about Agile AdSales strategy?

Festive advertising degrows by 5%

  • Festive period from raksha bandhan till Dec is around 40% of
    Annual adspends, valued at around Rs 28000 Crores.

  • Diwali Ad Volumes saw a 6% decline in TV Ad Volumes and
    a whopping 12% on Print. FM ad Volumes too de-grew
    by a big 20%.

  • Digital was the only silver lining and is estimated to have grown
    by a modest 12-15%, as against a forecast of over 25%.

  • Assuming same rate yield as last year, and based on the Share
    of spends as per Pitch Madison Advertising Report, this
    translates into a 5% decline in Festive Advertising.

  • So for the first time in history adspends have declined.