Marketplace disruptions are forcing the hand of the marketers and media, creative agencies. So, Shifts in spends are happening in just a couple of seasons. As such, the days of incremental changes are pretty much over. I think this is end of the road as far as incremental changes for Indian Media houses. A transformation of AdSales is a must. The time is now. Time for AdSales to lead the Digital Transformation of Media Houses.
White Paper On Ad Sales Transformation
Use case: The Indian festive 2019 advertising opportunity
How AdSales can lead the digital transformation
Sales executives are reservoirs of market intelligence. Are you using this in your AdSales Strategy?
How is the festive 2019 Adspends unfolding? Are you ready for the unfolding scenario?
How are Print Festive 2019 Adspends unfolding? How did Onam Adspends 2019 fare?
Festive Adspends are changing rapidly. Is your AdSales strategy adapting fast ?
Are you still following the ‘Waterfall’ AdSales Strategy? Want to know about Agile AdSales strategy?
An end-to-end Enterprise Software Solution for AdSales, Sales Process, Call calendar management and CRM.
AdXforce facilitates continuous planning with efficiency measurement for all Sales activities, by various Sales Team levels.
It’s mobile interface helps AdSales executives in day to day working.
A Web interface gives Management dashboards, and high order Analytics.
A secure mapping of Agency, Client and Sales team helps in auto reporting.
AdXForce is customizable to media adSales teams of any size.
Currently available at attractive introductory price points.
I Consult on media transformation projects on supply as well as demand side.
I advise many media in Strategy, Content and Ad Sales.
I have conducted 200+ workshops in Media Ad Sales, Planning & Buying.
I operate from India. As ex CXO in Carat, Percept Media, Vizeum, in a career spanning 3 decades, I have handled a wide spectrum of renowned brands covering the entire gamut of product categories in various lifecycle stages.